What makes Bay Area homes “tick”? Countless factors influence housing prices: Interior elements like upgrades, number of bedrooms and bathrooms, and staging; exterior factors like location, inventory, and buyer demand. In fact, there are so many variables that it’s overwhelming to think about how they can make every sale different.
That’s why, when Lifestyle Real Estate Services began a summer marketing plan for a home on Del Oro Circle in Antioch, we were excited to discover that several identical homes had recently been sold in the same neighborhood. We saw an opportunity to not only represent the sale of a Bay Area home, but to also give that home a chance that identical properties never received when they were sold… and demonstrate that Lifestyle’s approach to selling homes can make a difference.
Two “model matches” in particular caught our eye:
- One model match was listed for $295,000 and spent 53 days on the market before selling for $10,000 below the asking price.
- Another model match was listed for $335,000 and sold for $343,000.
I’m going to spoil things for you — our listing was for $349,900 and sold in 24 days after receiving 6 offers, including a $360,000 all-cash offer with a 15-day escrow period. But how did we accomplish this when identical homes in the same neighborhood were selling for $20k to 65k less?
A little “Lifestyle magic”. No, really.
Our Design and Marketing teams gave Del Oro the update every home deserves, but many brokerages don’t have the time or bandwidth to handle. This included replacing the carpets, applying designer-curated paint and lighting plans both inside and out, and refreshing the bathrooms with subway tile tub surrounds, hardware, and modern vanities. A professional photographer then shot the photos that we use for gorgeous 2-page brochures and online marketing.
Throughout the whole process, Lifestyle emphasized practical and affordable upgrades that help sell a home and maximize returns on your hard-earned equity. In fact, the design plans, photography, brochures, and marketing were all paid by the same commission you’d ordinarily pay an agent to simply list your home and wait for offers. The result was a simply stunning presentation — the transformation of a home from ordinary to extraordinary, and a marketing campaign that focuses on a home, not a headshot or a real estate logo. It’s why Lifestyle listings tend to sell faster (and for more money) than the competition.
If you’ve read our previous blog on Antioch, you’ll already know that now is an ideal time to sell your Bay Area home if you are interested in capitalizing on record-breaking market conditions. So what are you waiting for? Call Lifestyle Real Estate Services and become part of a growing number of success stories, today!