From Shabby to Showplace – A Lifestyle Real Estate Services Success Story (Part 2 of 3)

When we think about marketing, most of us think about media (like commercials, print ads, social media, etc.) and branding. There’s another discipline of marketing, though, and that’s called Product Marketing. When it comes to marketing your home, enhancing your home’s appeal (taking it from, you guessed it, shabby to showplace) to its target audience can be a daunting task. In fact, most real estate sales agencies outsource that work to others because they don’t know how to do it.… read more →