More Service for Less Cost
A common misconception in the real estate industry is that real estate agents at “big name” real estate companies have near limitless resources at their disposal. The reality, however, is that these agents are stuck paying commission splits to their brokerage, desk rental fees, marketing fees, broker management fees, and more. This means one of two scenarios for you, the seller: The “big name” company agent will either pull out all the stops and charge you a higher commission rate, or they will carry out only the typical responsibilities and charge the usual commission rate. The client experience with Lifestyle Real Estate Services is different. We don’t have commission splits or rental fees, so our regular commission rate allows us to prepare your listing for sale like no other real estate company out there.
Our Competitive Value Analysis
Typical real estate agents try to guess the value of your home by simply looking at the price of a similar house that recently sold in your neighborhood. Our Competitive Value Analysis supplements that information with statistical, demographic, and economic neighborhood information to give you a complete picture on who’s buying, who’s selling, and why.
Our additional research and analysis results in reduced surprises in your home-selling experience, while helping us suggest your list price, and predict your sale price, more confidently.
Everyone’s familiar with the “For Sale” sign an agent places in the front yard. We at Lifestyle Real Estate Services take this age old marketing technique even further by having property brochures available in a sign box for potential buyers. These brochures direct them to your property’s dedicated webpages so that they’re informed from the get-go, cutting down on unnecessary property visits.
Pre-Marketing Seller Punchlist
Unless your home is brand-new, there are likely to be a few things to “spruce up” before putting it on the market. Most real estate companies will tell you to hire a contractor and call when you’re ready. We help our sellers create an organized punchlist, along with a budget, and then connect you with our pre-negotiated discounts to save you money. View a sample punchlist here.
Concierge Customer Experience
Buying or selling your home can be an extremely stressful process, particularly if you’re not familiar with all the steps involved. The team at Lifestyle Real Estate Services makes sure you know what’s going on, when it’s going on, and we make sure all parties involved are kept up to date on the “whos, whats, whens and wheres”. Your client experience is more important than our paycheck.
Whether you’re living in your home or elsewhere during the sale process, our design consultation (at no cost to you) helps assess potential issues that can be addressed to help improve the “Wow Factor” of your listing. We discuss whether staging your home is right for your situation, create a Paint Color Plan to help create a neutral landscape for potential new buyers, recommend repairs and/or upgrades if needed, and more. View a sample Paint Color Plan here.
Complete Property Staging
Our listings enjoy the benefit of complimentary property staging to supplement our Design Consultation. Our inventory of updated, modern furniture, accessories, and compelling artwork gives your home a fresh, clean look. We consider who is likely to purchase your home and help them to envision how they will utilize the space. Staging your home helps to align the “story” of the property with a potential buyer to maximize its emotional connection.
Professional Photo Shoot
The majority of home buyers are now searching for their next home online, which means your property needs to stand out from the rest. We go above and beyond your typical real estate agent, content with taking grainy, unedited photos from their smartphone and posting them on Craigslist. Instead, we arrange a photo shoot highlighting all aspects of your property, and use only the best images to represent your home, proven to help sell your home faster and for more money.
High Quality Print Brochure
Whether it’s for an open house, an interested potential buyer driving past your property, or for your friends and family who may know someone, our print brochures are a great resource for anyone who wants to know all the relevant information about your home. Square footage? Check. Number of bedrooms? Check. Property highlights? Check. We believe an informed buyer is a better buyer. View an example brochure here.
Targeted Online Marketing
Along with dedicated webpages on our site that include property photos, reports, school information and more, we also put together a targeted online marketing campaign to reach potential buyers through social media, real estate sites, and the MLS. By promoting our listings’ ads on social media and correctly utilizing SEO on our sites, we make sure your property is being viewed by an intended, interested audience.
Value-Minded Commission Rates
At “big name” firms, the commission you pay goes to things like broker commission splits, franchise fees, etc. When you consider the number of people who get paid at these companies – even those not involved in your transaction – the agents doing the work make less money and are encouraged to cut corners. Our corporate structure eliminates these middle-men, allowing resources to be invested in ways that enhance your sale price.
Lifestyle Real Estate Services was established so that we could do more for our clients, and do it better. We’ve studied and researched what works and what doesn’t when it comes to selling one’s home. According to a study by the National Association of Realtors, staging a home can increase the sale price of a home anywhere from 5% to 20%. Another report released by the NAR highlights that 92% of buyers are now utilizing the internet to search for their next home. This is why Lifestyle Real Estate Services places such a focus on high-quality photo shoots, property brochures and dedicated webpages for their listings. We believe that the outdated philosophy of real estate agents is a thing of the past: marketing photos of our agents on shopping carts and bus stop benches and listing properties on Craigslist with unedited photos shot with a cell phone just doesn’t cut it anymore. We believe that buying or selling a home should be an exhilarating process, not a stressful one, and we’re here to help you get excited about not only your transaction, but your client experience!